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Estimating the supply chain efficiency loss when the seller has to estimate the buyer’swillingness to pay

Estimating the supply chain efficiency loss when the seller has to estimate the buyer’swillingness to pay

by Agathe | Sep 24, 2017

Abstract : We study the pricing problem between two firms when the manufacturer’s willingness to pay (wtp) for the supplier’s good is not known by the latter. We demonstrate that it is in the interest of the manufacturer to hide this information from the supplier. The...
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